that aims to unearth, shape and nurture the next generation of top football players from Africa - a continent where 60% of the population is under 30.

Did you know that over 50% of the world's top football talents* have African heritage? Here's another staggering statistic: 50% of all players entering the game at 16 will be out of professional football after only two years. The reality is, while raw talent is plentiful, it also takes drive, dedication, and a fair amount of luck to rise to the top in football and in life.

That is why KICK OFF! is not only about finding the next best player. Through the show, promising contestants will be trained in "The Rainbow Way”, a concept created by Rainbow Sports and centered around values of Leadership, Discipline, Youth Empowerment, Education and Success, which seeks to develop well-rounded individuals able to navigate challenges both on and off the field.